Find The Perfect Location For Your Search Engine
Get top position within 24 hours
Depending on what your web site is focused upon, search engine placement can be vital to getting traffic, hits and even sales. The higher you rank on a search engine, the more likely you are to obtain new visitors on a daily basis.
Search engine placement will depend a lot on the type of search engine potential customers use. Some search engines rely on advertising to drive their top spots. Others rely on the number of hits, or visitors, a site receives. Still others, scan relevant terms on different sites and rank their placement based on what a search engine user is looking for.
When it comes to search terms that help with ranking, the words are vital. Sites that successfully use popular key terms are generally placed high in the rankings, while those that don’t barely rank at all. The problem with this is figuring out how to use words to your advantage while setting up a web site. When this is done search rankings can be high.
To ensure you get decent rankings for your site, either pay to advertise it high on search engines, or consider keyword rich content that changes out from time to time to help improve your listings. Keyword rich content can be more cost effective than advertising, but it’s important to make sure your content is relevant and doesn’t try to hard sell.
To help improve placement, content should be:
* Relevant to the search. A web site that’s predominately dedicated to chicken, for example, shouldn’t have fifteen articles about dogs just because that happens to be a popular keyword search at the time.
* Content should be keyword rich, yet well written. Articles that are written simply to weave in keywords won’t generally get the best search placements. Keywords are those words that are commonly used by Internet users to seek out sites like yours. If you sell gifts online, for example, some of your keywords might be online shopping, online gifts, holiday gifts and so on.
* Content should make sense. Gibberish with keywords thrown in won’t get you a good placement. The content on a web site should make sense, be useable or valuable to readers and relevant.
* Content should be original. It’s important for your site to stand out from others on the same topic by offering fresh, interesting information. Don’t use plagiarized documents on your site and don’t just throw anything out there.
Search engine placement depends a lot on the search engine being used. But, when it comes to search engines that scan content for keywords, it’s important to make sure the content on your site is well written, keyword rich and relevant. The more attention you pay to your content, the better. You might be able to slide through some search engines for good placement, but most will reject articles that are not relevant, don’t make sense or are simply drafted to over saturate keywords.
Search engine placement is important for driving traffic to web sites. The more attention that goes into the creation of a site and the quality of its content, the better.
Article Source: http://www.articletycoon.com
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Add comment August 5, 2008
Ending the Confusion Can Bring In More Sales
With all the Web sites I’ve visited during my time on the ‘Net, I am still amazed to find one very common and widespread problem. Focus – or the lack of it. One of the most basic aspects of designing and writing copy for a site is frequently overlooked – and it is costing Web site owners everywhere big time in lost sales.
This may sound like an “idol threat,” but it is a hard, cold fact of Web life. Statistics have proven time and time again that you have roughly five to seven seconds to get the attention of your visitor. If you don’t let them know immediately what you do and how you can benefit them, your competitor’s site is just one mouse click away.
When your site design and copy don’t work in harmony with each other the result can mean the passing over of your site in favor of one that is more self-explanatory. So back to the basics we go. How do you pool the design and copy elements and create a site that lets the visitor plainly see who you are and what you do? Here are a few tips.
1. Never assume. While you may fully understand who you are, what you do, and why your product or service can save the world, chances are your site visitor will not. If they had all the knowledge you do about your product/service chances are they would be able to perform the task themselves. Take the time to clearly state the purpose of your site, the benefits of your product, and what you can do for your visitors.
2. Give directions. Again, this goes back to never assuming. Don’t believe for a minute that Web surfers (who travel at the speed of light) are going to read every single word of your ordering instructions. When you want a visitor to download an ebook, move to a new page, “click here” to order, etc., be sure to make your directions obvious.
3. Be bold. For important functions, get bold with your design elements. If you want your visitors to call you for a free consultation, make very sure your phone number leaps out at them. Don’t hide it in plain, black type in the middle of your copy. Want them to sign up for your newsletter? Have your subscription box high on the page, and in colors that will be easily noticed. Want them to order? Give them a large button using a contrasting color so they don’t miss it in their haste.
4. Don’t be flashy. While flash can be an exciting addition to a site, it should never comprise the entire index (home) page. Over 85% of Web surfers say they always skip flash intros. On sites that do not offer a “skip flash movie” link, the visitor leaves immediately. Those are some strong numbers. While flash can be used in moderation to effectively make a point or highlight your company’s focus, be careful not to overdo it. Statistics show that the vast majority of your visitors will leave before they’ll sit still for an entire flash presentation.
The best bet overall?
Write and design your site in an effort to answer the five W’s:
- who
- what
- when
- where and
- why
Taking the time to make sure your visitors have a clear and immediate understanding of who you are, what you do, and how you can help, will result in more sales or responses for you.
Add comment August 5, 2008
Content Management Systems Equal Business Suicide!
One of the fastest way to minimise your chances of web business success is to use a Content Management System (CMS). There are a number of open-source CMS products, such as phpWS, Mambo, Plone, Drupal, Geeklog, Siteframe, and phpNuke etc and and a plethora of proprietary CMS products espoused by individual web design companies as the answer everything from lack of HTML knowledge to rapid shopping cart deployment etc.
Expressing this in simple terms, its said that possibly as high as 80% of online purchases are made from leads generated by search engines. CMS systems place a huge handicap on achievable Search Engine rankings. meaning there is a direct, immediate and practically insurmountable conflict with business aspirations. There are multiple reasons for this.
Duplication of Content
Search engines loathe duplicate content. In the average CMS, there are numerous common design elements, images, HTML and/or JavaScript code blocks etc, which are portrayed across ALL sites using the same system, and this is not a good thing.
Many CMS systems make it hard to impossible to generate unique page Title, Description & Keyword meta-tags, meaning all pages can look identical in search engine results. Many CMS systems do not permit you to assign keyword-rich image names, or apply unique and specific image ALT tags, and the page file names are usually not directly controllable. Few CMS systems allow you to easily add anchors on specific pages, and to link to those anchors from other pages. All of this translates into losing you valuable search engine optimisation opportunities.
Shared IP Addresses vs. Unique IP
Proprietary CMS systems usually go hand in hand with a “total package deal” that includes web design, web hosting and CMS.
The hosting is invariable on a “shared server” meaning your site has the same IP Address as all other sites on the server. Should a situation occur Where another site or sites are offering very similar or identical products and services, there is a potentially serious conflict of interest which the web design & hosting company will probably not advise you of! The first
site is highly likely to be given priority rankings and treatment by the search engines, and all subsequent sites are highly likely to be consigned to oblivion as Search Engines will probably regard them as “duplicate content!” So two or more “Christmas gift shops” on the same “shared server,” or two or more “human resource consultants” face a problem they will be blissfully unaware of. Having a unique IP address assigned to your site is far more sensible!
Usability
Open-source CMS systems are written by geeks and nerds, for other geeks and nerds. It is painfully obvious that none are written by people with the faintest understanding of search engine optimisation, or an awareness of the old adage “form follows function.” As for “usability testing” there is no demonstrable evidence that any research and science has been applied to either the user or the administration interfaces! Unfortunately, the same criticisms can be levelled at the commercial CMS systems on offer.
CMS and Being Held To Ransom
In terms of the proprietary CMS systems, you are also seriously at risk of being captured and held hostage by your web design company, because they now “own” your site and you cannot easily escape without sacrificing your total investment. In this respect, use of CMS demonstrates a complete lack of business risk analysis. From that point on, you can also be
systematically milked like a cash cow for every amendment, change, edit etc that they carry out on your behalf! Believe me, it happens every day… and I’ve seen people charged $90 for a simple edit that took me less than 2 minutes to implement!
CMS Saves You Money?
Yeah, right!!! The overheads of managing a CMS are usually far in excess of managing a conventional site. Content percentage-wise, most sites actually change very little, and the majority of pages are static and do not change at all. CMS is total overkill for the average business site.
Stand Out from the Crowd
To succeed on the web today, you need to be a clearly unique entity, with original content, properly organised, logically described, and all pages must be optimised for a set of specific keyword phrases that accurately describe your products or services. Anything less is a compromise, and is to YOUR business detriment. A CMS system has a direct, negative impact on almost all desired outcomes – from minimising business risks, improving search engine rankings and prompt return on investment.
Article Source: http://www.articletycoon.com
Add comment August 5, 2008
10 Ways to Make Sure Your SEO Goes Out of Its Way for You
If they want to have success, companies should do everything they can to ensure that their SEO firm doesn’t provide lousy service. Here are 10 tips to keep in mind:
1. Be realistic.
Don’t waste your time or the SEO firm’s expertise by arguing about broad search terms. Don’t say you want to be in the Top 10 for-commerce. The SEO firm should ask: E-commerce and what else? E-commerce consultants? Please be specific.
2. Think long-term.
If you can’t help yourself and you want broad search terms, such as toys, think through what it may take to pull that off. Variations on your favorite term may be best in the short term. If you start looking a year or two out, then make sure there aren’t site design, programming and link popularity flaws.
3. Be open with log files.
Don’t shield log files from the SEO firm. Admit if your web analytics capability is poor. How can the SEO firm do a good job if your host company can’t provide decent statistics, such as the number of visitors from search engines and the actual search terms they use?
4. Change text.
If an SEO firm wants to change text, give the consultant lots of room. If a graphic can be modified so the words appear as text, be open-minded about the change. Chances are, it won’t hurt the overall look of the web site. SEO professionals grit their teeth when clients say they want rankings and then resist change.
5. Don’t sit on recommendations.
You may end up discouraging the SEO firm you’re paying if you hire them and then fail to review their suggestions.
6. Reply to e-mails, voicemails and other communications.
If an SEO firm contacts you, especially for a scheduled meeting, make a point to return the e-mail or call. Really, it?s a good idea to be available for strategic conference calls.
7. Stick to the program.
Don’t ask the SEO firm to optimize the web site and then expect them to provide Pay-Per-Click (PPC) guidance as well. If you can’t handle PPC on your own, pay the experts.
8. Keep statistics in perspective.
With many search terms and engines, it’s always going to be possible for some keywords not to rank. Don’t get hung up on what search terms didn’t pop in the Top 30. Focus on your traffic growth and conversions.
9. Know your limits.
SEO firms appreciate informed clients to a limit. Read the articles. Pick up an SEO book. Keep up with the news. But don’t hire an SEO expert and then tell them you’re an SEO expert. For example, you may be excited to learn about all of the SEO devices that could be at your disposal. Don?t blame the SEO firm for failing to use them all at once. Measured, gradual changes are best.
10. Take your company name out of title tags.
Do yourself a favor and make title tags available for search terms, not your long company name. Only keep it if it’s short and useful from a title tag proximity and density standpoint.
Author: Michael Murray
Add comment August 5, 2008
Three Divine Secrets To Perfect Backlinks
As you have surely already read many times – getting links to your site is the solely most critical factor to determine your success for ranking well in the search engines. The big G (Google) has changed the way the rank sites from factors on the specific site to external factors giving you site credibility by wanting to link to it.
Ranking high in Google should be your number one priority if you are planning on getting your targeted traffic from the search engines. But as much as you want to rank well in Google so does everyone else and that makes it so much harder to accomplish. But if can possibly achieve it the rewards will follow.
Tips #1: Track your traffic and results. Before you start your linking campaign you should consider how you are going to track your effort. Working hard on building different types of links and not having a clue what works and what doesn’t is just plain stupid. When you know what works and what doesn’t it is much easier to focus your time and there by achieve a better result faster.
You will need to find a way to a) see what sites that sends your traffic and what sites that send you buyers (traffic that converts into sales or opt-ins). This information is SO VALUABLE that it must not be ignored.
If you go to Google and search for “free traffic analyzer” you will surely find a couple of site that can provide you with simple tools that will get the job done. On the other hand you might want to consider finding a more professional tool for the job so that you (over time) are able to track some of the more specific things that you will need in order to not only make sure you rank well but that your page will also convert the people actually visiting it.
A tool that I have had good experience using is the tool that Google provides named Google Analytics. It is free and has a lot of features. You are also able to combine it with your Adwords account if you are using PPC to drive traffic to your site.
Tips #2: Be consistent over a period of time. Things don’t happen over night. Most search engines will take months before giving your site the full credit for the links you have attained. Surely you can see some benefit for links in days or weeks but often it is temporary and your should expect your rankings to jump up an down in the SEs for a few months to come (and this is if we don’t factor in the changes that your competition will surely make on their sites in the same period of time).
So be sure to place links on sites where you can expect them to stay for months (and preferably years).
But that is not all. Even though you have build up a great number of quality links you will need to do a minimum effort in building more and more links to your site over time. This can be done in many ways that won’t take up much of your time but make sure that you don’t ever stop the effort completely. The strength you have build will erode over time so make sure that you keep adding “votes” to your site.
Tips #3: Be aware of outbound links. Most sites and pages have links pointing to other sites or other internal pages. The fewer links the page which you will have your link placed on the better. The effect the page has on your link (and therefore page) will decrease with the number of outbound links places on the site. You can say that the links share the pagerank of the page.
The best possible link you can get will be from a relevant page with a high PR and great rankings in the search engines and where the link to your site is the only one present. This is not something that you will often experience!!
A way to achieve a situation close to this is when you write great articles and have them posted on high quality websites. Here you will often see some internal links but for the most part the link to your site (in the reference section of the article you wrote) will be the only outbound link.
Writing great content articles and having them exposed on the right sites can do wonders for your ranking. So if you’re not Shakespeare you might want to consider finding a ghost writer to do the job for you. Sure you can end up paying $30-$50 for a good article (800-1000 words) but if it will end up sending you more customers because of the improved ranking it might be a
great investment.
Add comment August 3, 2008
Top 6 Ways to Drive Free Traffic To Your Website
It’s seems the mighty grail of the Internet is capturing traffic that is relevant to our site. Without traffic, we are carrying no real expectations of earning money or customers. When putting your website strategy together, you will need to remember that it isn’t just about the site, but what happens next. The traffic, and the conversion of traffic to visitors. If you construct a website to sell products, services, or promote affiliates, with the hopes of generating an income, traffic is of the utmost importance.
Each of these warrant their own article, which I will also do, but to help guide you in general, the following are the top five FREE ways to drive traffic to your website:
1. Signature Files
They say, “There’s no such thing as a free lunch”, but by using your email signatures, that simply isn’t true. Signatures are those little messages that appear at the bottom of your email. Typical examples are your name, email address, company and position, but in the world of Internet Marketing, this is free advertising.
For Signatures the things you want to consider are:
1. Always add a signature because they work great and are absolutely free.
2. Depending on who you are sending an email message to, have multiple signatures you choose from.
3. Make sure you are including a signature for each and every email, whether it is personal or business.
4. Make the signatures work for you. Be aggressive, and if you have a landing page, drive every email to that so you can capture them in your autoresponder sales cycle.
5. Only have one link for them to choose from and make them want to go to it.
2. Links
In Google PageRanks, Google looks at the popularity and keyword ranking of a website in order to determine where it appears in the searches. This could be as great as page 1, or anywhere after that. Most links occur in the following manner:
1. Word of Mouth, referrals from friends, promote in the bottom of your email
2. Free Link Exchange Program – This is where you go through the internet in search of appropriate sites compatible to your industry, and offer to list their website, if they list yours. Time consuming, but free. 3. Affiliate Links – If you have the type of product that can be sold by others, where they make a percent of the sale, make sure they set up a website link back to your site. They will also have a page on your site with a unique identifier so that the sale can be traced back to them. This is a great way to not only increase your links, but get your product out there faster.
4. Purchased Links
5. Testimonial Links
6. Articles
7. Press Releases
The ultimate key with links is you want a site that has content similar to yours, they are credible in what they do, and they are in the same keyword area you are. That way it will benefit extensively.
3. SEO -Search Engine Optimization (SEO) or Keyword Optimization
SEO is a fancy way of saying make sure your web pages, titles, meta tags, and descriptions, and your page content contain the key words you want to appear in for your particular market. When considering your internet marketing strategy, make sure you optimize your pages for keywords.
Many people rush off to Google and Yahoo and do pay per click campaigns (we’ll get into these at a future date), but forget to use the old-fashioned free route of making sure each webpage really uses these tools.
I have visited so many sites, and randomly checked to see if they use them, and they don’t. This is a missed, free opportunity at ‘true rankings’ improvement.
Now it can take a while for search engines to start to notice you, and this is where PayPer Click programs come into play, when you want a fast rank while the search engines start to take notice of you. But if you haven’t optimized your page, that time will never come.
Getting your site listed for the keywords you want on the major search engines is a key to receiving the traffic increase.
When putting together the content for your page, remember that content is a major difference to appearing on page 1 or page 15 on the searches. Have your keywords appear as much as you can.
Then make sure your title has a keyword phrase you would enter if looking for your site, and that your meta description is a nice sentence about what your site is (and contains your keywords), and the meta keywords (contains your keywords.) With all 4 of these elements considered, you will have taken a big step in creating a relationship with the search engines.
4. Message and Social Boards – Make posts on relevant message boards and Social sites.
Make sure the posts are informative and not direct advertisements. In other words, post on message boards related to your site and offer the other viewers real advice and information to solve a problem. Make sure you are including a signature on each post that holds a link to your website.
5. Articles
The rule of thumb is create 10 articles for your industry, and get them out there fast. Then you can sit back and wait for the reaction.One of the best ways to promote you, your company, and your products or services is to give information away, with no strings attached. There are hundreds of free article submission sites and ezine lists on the internet, with tons of sites hungry for free content.
As long as your article provides readers with useful information and are not for the purpose of selling, sites will accept them for publication. In turn, they will then make those articles available for reading–and for publication–for anyone else browsing their article sites. Free exposure for you. Articles have real power when it comes to traffic generation. You can use products such as ArticleSubmitter Pro, or go to each site you want and upload for free.
Then, another little tip is you add your article to your blog. This creates activity at your blog, and another link opportunity, back to your website which should be a landing page.
6. Press Releases – A press release is information supplied to reporters or media that is an official statement or account of an event that is specially prepared and issued to make known to the public.
It is generally done when you have a newsworthy event such as a new product, website, grand opening, upcoming event, new product feature – but whatever is going on, the key is to write about it, and let everyone know through a press release.
The success of press releases comes back again to links. These are a great way to get links back to your site. You don’t get the meaty ‘author or resource box’ that you do in an article, but it can ultimately appear on some really great sites.
Any aspect of your business that is interesting or unique should be added to the internet. The internet is one of the largest and easiest ways to get news out there, fast. There is a press release format, although each website has their own instructions that you should follow to increase your chances of being accepted, and being successful. When planning your press release, consider the headline, subheadline or summary paragraph, and then the actual body of the article.
There are tons of free services out there, but a few you can get going with right away are:
www.free-press-release.com
www.prleap.com
www.i-newswire.com
All of the above are free methods of generating traffic to your website. By implementing them, you will have the opportunity to enjoy a surge in traffic, without any cost. Now you just need to convert them with your site.
Add comment August 3, 2008
The 7 Habits of Highly Ineffective Internet Marketers
The Internet is an accessible, global marketplace through which billions of dollars change hands each year. On just one site, Ebay, over $30 billion gets exchanged every 365 days. That’s some nice pocket change. Yet with all the success being experienced, and all the potential for success that permeates the web, too many people are still losing out. Through no conscious fault of their own, these poor souls usually find themselves sharing one or more ineffective business habits and practices. Get to know seven of these habits so that you don’t miss out on your fair share of this multi-billion-dollar pie that is transpiring over the Internet.
1) The Habit of Jumping. The need to jump around like a jumping bean affects many people. These people make a habit of going jumping from one thing to the next, then to the next and so on.without ever thoroughly exploring any one path in depth. You can fight this habit by sticking to one business idea for at least six months and seeing it through to completion.
2) The God Habit. This ambitious habit stems from the ill-conceived notion that an Internet Marketer can be everything to everyone. Every successful business serves a Target Market, a very specific type of customer. Your Target Market can’t be “humans that breathe.” That’s a little too broad. Avoid this habit by correctly identifying, in very specific terms, the most likely group of people who will purchase from you. Find your niche.
3) The Habit of Blinding Love. This is another habit that sounds great, but usually yields no results. This is the one where people think they should just do what they love and let the money come. Unfortunately, you can’t just pet dogs and wait for the money to pour into your door. That may be an exaggerated analogy, but the principle is accurate. You have to link the activity you love to the world of business. In this example, start a dog-walking company. If you like building model cars, build them and sell them. Or build them, have them photographed and then sell those. You must link what you love with what people will pay for.
4) The Habit of False Idols. This is the one where, you, the unsuspecting Internet Marketer happens upon an attention-grabbing speaker who tells of a rich, lush oasis, whereupon he proceeds to lead you into the desert, describing the mirage up ahead and taking your money all the while. Then when you finally run out of money, this loud, flashy speaker turns to dust and blows away in the wind as the mirage that was just up ahead fades from view. You’re now broke and alone in the desert. The Lesson: Don’t listen to someone because they’re great at getting your attention. Make sure they can prove paradise exists because they’ve been there.
5) The Tomorrow Habit. When you know you need to do something, but you just don’t feel like doing it now – you can do it tomorrow. For example, when you’re watching the big game and your business needs attention, you don’t worry about the business because ‘you can do it tomorrow.’ Or maybe when you’re tired and ready for a nap even though you know your client list needs to be contacted, again you don’t worry – ‘you can do it tomorrow.’ Basically, it comes to: You can go for success now or do it tomorrow. Of course, if you always “do it tomorrow”, you can never complete it today. Know how to combat this habit? Just do it.
6) The Sheepish Habit. In a world full of plain, brown shoes, why are you deciding to open a plain, brown shoe store? Sure you might get lucky and have someone’s shoes fall apart while they’re right in front of the store, but why not try opening a shirt store? A pants store? Look around you. Each year there are more and more and more new products or improvements to old ones. That means there is plenty of room for yours. Go against the grain and get noticed. Fall into line and you just might fall into oblivion.
7) Alzheimer’s Habit. Don’t forget this last habit of forgetting. “Forgetting what?” You might ask. The answer is: Forgetting your customers after they say ‘yes’ to you and forgetting potential customers when they say ‘no’ to you. It’s never OK to forget them – always follow-up. They want to hear from you, especially if you have useful information for them or a discount to offer them. It’s not over once they buy from you. It’s just the beginning. It’s not over when they refuse to buy from you. It’s just the beginning. So capture their emails, plan for the follow-up and don’t forget!
That’s it. You know what not to do and you know how to take corrective moves in case you foul up. Make a quick check of your daily routines and make sure that you’re not inadvertently following one of The 7 Habits of Highly Ineffective Internet Marketers.
Are you guilty of any of The 7 Habits of Highly Ineffective Internet Marketers? Learn how to replace your ineffective habits with highly effective habits of successful internet marketers at: http://HighlyIneffectiveHabits.com . highly recommended by: http://MovingAheadCommunications.com
Add comment August 3, 2008
Starting A Business Online: The 6 Essentials Every Internet Business Owner Must Possess
Starting a business online is easy. Just buy a package or sign up for a prepacked system and you can be an internet billionaire next month with nothing to do but run to the bank and cash your checks.
I do not know why people who are normally full of common-sense and who are wary of hyped-up sales pitches fall for these online hucksters. The old adage states: “If it looks too good to be true it probably is” holds even more true for internet get-rich-quick schemes than anything else.
The truth is that there is a lot of money to be made on the internet and that will continue to hold true for many years to come. The opportunity to become an internet millionaire or billionaire has not passed you by. BUT no one got rich overnight on the internet and no one got rich without doing some work.
There are many different methods and formulas for making money on the internet and there are even more ways to lose money on the internet, but before you spend a lot of your money take time to study and learn so you can better judge those opportunities that come your way.
All you need to really start your own business online are these six qualities:
Time is the most important ingredient for your success. If you are looking to get rich quick or for overnight success then starting a business from scratch is not the way to go. Once you know what you are doing then you can often leverage your existing customer base or traffic into a quick income whenever you choose but it takes time to build something of worth. It will take months before your new web site or blog is even listed in most search engines and likely it will take you longer to build up a list of interested potential customers. Money and knowledge can cut down the wait time but remember it will take time to build up your knowledge.
Money is the second most important ingredient for your internet business success. While you do not need a big budget and I offer a free tutorial about how to start an internet business on a shoestring (see end of article), you will need some money to get started effectively.
Patience is another key ingredient for business success. As I mentioned before, it takes time to learn what you need to know (and after seven years in this business there is still a lot I have to learn) and then it takes time to put those strategies into effect. Even more than that, it takes time for your new strategies to begin to work for you. While most of us come to expect immediate results on the internet it does take time for search engines and visitors alike to notice when you make a change to a web site or blog. Many internet entrepreneurs lose patience just when they are on the cusp of success. Most people who fail at an internet business simply did not possess enough time and patience. Most people who succeed at online business did so by sticking it out.
Passion is an often overlooked element of success. One of the ways people work through the early learning and tough times is that they are passionate about their business. This is why so
many gurus suggest you start with a niche that already interests you. Not only do you not have as much to learn about that area but you will be able to be real when you begin promoting your business. You do not have to fake your enthusiasm and passion will carry you far.
Creativity is another must-have for the budding entrepreneur. Think outside the box and beyond what is immediately available in your niche. Creativity can help you start, build, grow and promote your business in terms of products and publicity and partners.
Finally, you quite simply need brainpower. You do not need to be the sharpest crayon in the box but you do need to be open to new ideas and willing (in fact eager) to learn. Never assume you
know everything or that you cannot learn. Once you fall into either of those traps you are doomed.
If you possess these six key qualities: time, money (just a little), patience, passion, creativity, and brainpower then you can make a success of an internet business.
Add comment August 3, 2008
RELEVANCY Two
Remember we said that RELEVANCY was the Hercules of words when it comes to establishing your web presence? We mentioned several important things related to that in the last post. This time we want to look at another aspect of how you make your page relevant.
Be Consistent. You do not want mixed messages all over your site. The focus of it should be clear all the way through. If you are not all about something, the message that you want to get out is not getting out. You need to be consistent. Say something on your site and then have the rest of what you say be supportive of your main message. That includes graphics, polls, flash, links or textual content. They need to be related to your message. If something that you post on your site is unrelated, it is better to leave it off. The question of relevancy, which the search engines are asking, is answered by the argument of consistency. Make the argument in a variety of ways and forms if you wish, but be sure that it is one argument. Otherwise, you will be arguing with yourself and the searcher is likely to cut and run, not wanting to get involved with family squabbles, and all.
Part of the exercise of being consistent is offering your message using a variety of platforms. For example, if you choose to have a complimentary video link, make sure your searcher is not lead down a long, dark, scary path of confusion. He should be able to access the message in a click or two. Remember the movie, Deliverance? Not a destination of choice. Nobody wants to end up in Virtual Deliverance, so treat your visitors kindly by making your consistent video easy to get to.
Also, make sure your headlines and your titles are consistent with your message. Don’t make your visitor perform mental gymnastics to try to figure out how a headline might be related. It is not the visitor’s job to analyze your site to be able to make heads or tails out of it. That would be your job. And you had better do it ahead of time or else the visitor will be gone leaving you alone connecting dots by yourself. And arguing with yourself, of course.
Add comment August 2, 2008
